Test How to Choose the Best Outdoor Digital Menu Boards for Your Restaurant

Imagine a customer driving up to your restaurant. On one side, you’ve placed a faded traditional board that’s cluttered and hard to read. On the other, there’s a bright digital menu board. It glows even in daylight, displaying the special menu options and guiding the customer through their choices. Which of these two options do you think is going to win you business?

If you own a shop or restaurant, your advertising boards are not merely signposts. Today, digital menu boards for restaurants and food trucks have transformed into a powerful instrument to sell. The right menu boards shape the first impressions of your visitors and influence their purchase decisions.

The global digital signage market is projected to reach $31.8 billion by 2025. Our digital menu solutions at Wauly help restaurants update promotions in real time and enhance customer experience.

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So, if you’re a part of the competitive food business or own a restaurant, read on to understand how digital menu boards for restaurants influence engagement. We have comprehensively discussed the key factors to consider when you choose these electronic menu boards.

Digital Menu Boards for Restaurants

74% of restaurant visitors consider an effective menu display to be their top priority. Interestingly, 73% of diners agree that the technology used in restaurants improves their overall experience. Today, digital menu boards are no longer a luxury – it’s a strategy marketing tool for quick-service chains, cozy cafés, or upscale dining spots. These displays eventually define your customer expectations. It may be dine-in, takeout, or a drive-thru channel – in any situation, restaurants need a solution that adapts seamlessly to every service mode.

Update Menus in Real Time

Restaurant owners are turning to digital displays as they can update their menus in real time. Digital menu boards for restaurants eliminate errors and keep communication consistent across different locations.

With this agility, restaurant owners have reported a significant improvement in the accuracy of orders. Eventually, it goes a long way in minimizing the frustrations of customers.

Upselling Offers

The best part of digital menu boards is their ability to update menus in real time. These systems eliminate errors and keep communication consistent across various locations. As a result, you can confidently upsell your offers or combo deals.

One of our clients, Amori Café, boosted order speed and daily sales after they started using our digital menu boards. We incorporate the most sophisticated technologies to reshape the dining experience.

Features To Look For In The Best Digital Menu Boards For Restaurants

How do you decide on the digital menu boards for your restaurants? We highly recommend comparing crucial parameters like durability, visibility, and intelligence, as they deliver a seamless customer experience.

High Visibility

The brightness level must be over 1,000 nits. This enables your visitors to clearly see them in direct sunlight. We also use anti-glare coatings to improve their readability from various angles.

Also, get digital menu boards with an IP65 weatherproof rating. It keeps your screens protected from rain, dust, and extreme temperatures.

Dynamic Content Layouts

How about using outdoor digital menu boards with multi-zone layouts? These boards allow restaurants to display their core menus. This flexibility maximizes revenue and customer engagement, but it doesn’t turn out to be too overwhelming for viewers.

Advanced Technologies

All our digital display solutions support cloud connectivity. This feature enables remote updates. On the other hand, POS integrations help restaurants display prices and availability accurately in real time.

Our content management software provides flexible options for scheduling and updates. Its inbuilt analytics are used to track customer engagement. Thus, we help restaurant chains gain complete control over their digital menu ecosystem.

ROI and Cost Considerations

The upfront cost associated with digital menu boards may look high. However, restaurant chains have realized that the long-term benefits quickly outweigh this investment.

On average, your digital menu board cost can be anything between $2,500 and $7,000. Once you convey specifications like size and brightness, we will share the final quote.

The cost overhead for CMS adds another $15 to $30 every month per screen.

However, restaurants often recoup this investment as they save on labor and printing costs over the years. Most importantly, restaurants experience fewer order errors as they can control the displays accurately.

Do you know that digital menu boards can increase your sales by 8 to 10%? Restaurants that upsell their products and showcase high-value items are the ones that benefit the most.

Consult Wauly and Choose the Right Digital Menu Board for Your Restaurant

Your digital menu board must be customized and reflect your brand elements. If you are managing a cozy café or indoor counter, get a 32-inch screen. These displays offer clear visibility without overwhelming the space.

A 55-inch display works better for outdoor setups or busy drive-throughs. The placement is as important as the size. Place your digital menu board for restaurants at the eye-level for optimal visibility.

As a restaurant owner, consider the interactivity element, too. Our digital menu boards with touch-enabled screens or QR codes speed up the ordering process.

The professional team at Wauly can help you choose the right screen size, layout, and features. Explore our digital signage solutions for restaurants and kitchens today. Whether you want to highlight daily specials, streamline ordering, or upsell effectively, Wauly makes it simple!